Inaria Sportswear
Team store platform powering custom apparel fulfillment
A custom-built commerce platform that automates roster-driven ordering, player personalization, team stores, and NetSuite integration, eliminating manual workflows for clubs and apparel providers.
- Ecommerce
- NetSuite
- Custom apparel
500+ teams supported
90% reduction in order administration
Automated player personalization
Real-time ERP synchronization
The challenge
Custom team apparel is an operations problem disguised as an ecommerce one. Every order is roster-driven: dozens of players, each with a name, number, and size, multiplied across teams and seasons. Inaria was holding that complexity together with manual workflows and spreadsheets, and reconciling it all against NetSuite by hand.
Our approach
We designed a commerce platform around the roster, not the cart. Team stores let clubs collect player details once and reuse them across every order, personalization is applied automatically, and the whole pipeline syncs to NetSuite in real time so finance and fulfillment never drift apart. Production code shipped from week one, with a working demo every 48 hours.
The outcome
Inaria now supports 500+ teams on a single platform with roughly 90% less order administration. Player personalization is automated end to end, and ERP synchronization keeps inventory and invoicing accurate without manual reconciliation.